Basic Service

Primrose is built for artists who want freedom, support, and real opportunities. Create your music your way, upload it on your schedule, and stay in control of your vision. Our marketing team works alongside you to help your music reach the platforms and audiences you are aiming for.

To help you grow consistently, we encourage every artist to release at least one song every 60-90 days. This steady rhythm keeps you active in the algorithm, visible to your audience, and continuously building momentum. Our team supports you throughout the entire process so you never feel like you are creating alone.

As a Primrose artist, you receive full creative and operational support for every release. This includes creative direction, release planning, branding guidance, marketing support, project management, career development, and administrative help with distribution and metadata. We also assist with music video planning and production, ensuring your visuals match the quality and story of your music.

Artists also have the opportunity to discover and connect with independent producers through our network. Any fees or agreements are handled directly between you and the producer, keeping everything transparent and in your control.

Services We Provide

At Primrose, we operate on a true partnership model. We support every release with creative direction, branding guidance, release planning, marketing support, project management, and full administrative assistance. Our goal is to help you stay consistent, visible, and growing without the pressure or confusion of traditional label systems.

Creative & Release Support

Creative direction for each release
Branding and visual strategy
Release planning and scheduling
Project management and rollout coordination
Administrative support (metadata, distribution, ISRCs, timelines)

Marketing Support

Full marketing support for every release, including social media strategy and rollout planning
Content ideas and campaign structure
Paid advertising budgets are optional and handled separately.

Music Video Support

We cover the full cost of one official music video during your contract period. This includes planning, creative direction, and production coordination to ensure your visuals match the quality and story of your music.

Producer Connections

Artists can connect with independent producers through our network. Any fees or agreements are handled directly between you and the producer, keeping everything transparent and in your control.

Our Financial Model

We use a 50/50 royalty split, meaning all revenue earned from your music is shared equally between you and the label. Because Primrose invests in your releases upfront, including music video production, marketing support, and creative services, these direct costs are recouped from your share of revenue before profits are split.

This model allows us to provide high-quality creative and operational support while keeping the partnership fair and sustainable. Once the initial costs are recouped, all remaining revenue is divided equally.

Our Services

Explore our range of services designed to help you move forward with confidence, wherever you are headed next.

Work With Us

Add-on Services

These offerings are available for artists who want to expand their creative output beyond the core services included in their agreement. Each add-on requires a separate project fee or retainer paid to Primrose, as these services involve additional production costs, specialized labor, or third-party vendors.

Advanced graphic design - Visual assets that go beyond standard release materials, such as lyric videos, animated artwork, motion graphics, custom illustrations, or full branding packages.
Styling and wardrobe - Professional styling for music videos, photoshoots, performances, or branding campaigns. This may include clothing pulls, rentals, makeup, hair, and creative direction for looks.
Travel - Any travel required for shoots, performances, or promotional activities, including transportation, lodging, or location fees.